They taught me this same SECRET in the ARMY

Jesper Blog

Amazon took 18 years as a public company to catch Walmart in market value. Two years later and Amazon is worth TWICE as much.

I’ve always wondered how Jeff Bezos makes multi-billion dollar decisions in the company.

Are you ready for his secret?

“Most decisions should probably be made with somewhere around 70% of the information you wish you had. If you wait for 90%, in most cases, you’re probably being slow.”

They taught me the same thing in ARMY

This reminds me of the time I was serving in the Singapore Army. (Yes. All male Singaporeans have to serve for two years in the army.)

During the rifle marksmanship test, we had 4 seconds to shoot our targets before it goes down. The target pops up for 4 seconds before it goes down again.

The strategy was to hit the target early. If you miss the first shot, aim and quickly fire the second shot.

That’s just like Jeff, isn’t it?

Tough decisions don’t come with a complete set of data. So, the only way to know if it will be a success is to be bold and take action.

“Sometimes, making the wrong choice is better than making no choice. You have the courage to go forward; that is rare. A person who stands at the fork, unable to pick, will never get anywhere.” – Terry Goodkind